ATTRACTION MARKETING

I give 100% credit for the solid growth of my home business to the concept of attraction marketing.

Back in the 90’s when I was selling Real Estate, I participated in a number of motivational and training seminars based on the work of Tony Robbins and Brian Tracy. The concept is that human experience is governed by Universal Laws, one of which is known as the Law of Attraction.  Based on the principle that ‘like attracts like’, the Law of Attraction is considered to be the most powerful law in the universe.  It says that you are a human magnet, attracting what you focus on – essentially, what you focus on is what will come to you, whether wanted or unwanted.

Hmm.  Well to some extent, I’m a believer.  For example, if I’m all dressed up looking good and feeling great, I know I put out a different energy than when I’m not.  Does that make a difference to how people relate to me,absolutely. Does that mean I’m likely to get better results, yes.

But what about all the people who think positive and work like mad (we all know some of them), and they don’t really get anywhere?  How about the crappy people who are wildly successful?

Ultimately, I decided the ‘principle’ was too abstract to rely on and I forgot about it – until about a year ago when I stumbled on a new business building methodology they were calling Attraction Marketing.

Attraction marketing is about ‘pre-selling’.

‘Pre-selling’ means that you build a relationship with your potential customer, providing a value to them so that ultimately they are ready to do business with you.  In the world of the Internet, this value is information.

What a light bulb moment that was for me!

I had built a successful Real Estate practice based on repeat business and referrals.  By the time I decided to hang up my spurs (read: burnt out!), I wasn’t actively soliciting new business anymore; I could hardly keep up with looking after my established client base.  What I learned:  develop credibility as a trusted advisor - someone who can be relied on to give great information and good guidance - and you never have to ‘sell’ again.

So when I read about Attraction Marketing online, I realized, “Wow, this is exactly the same thing!”

Think about it:  your home business site visitors aren’t there because they’ve been looking for you and your home business.  They’re there looking for information they need to answer a question or solve a problem.  Give them the information they want and they may be interested in doing business with you.

Once I knew the direction I wanted to take my own home business, my question was ‘how?’ After a few weeks of research, I was overwhelmed.  I could figure out who seemed to know what they were talking about (a minority), and I saw a common thread on how they were doing it, but the mechanics were completely mysterious to me.  What I needed – a systematic building block approach designed for newbies.

That’s when the going got tough. 

I signed up at Renegade University because I was confident they could provide what I needed.  The problem was that, while excellent, their system was too advanced for me at that point, so I was back to the drawing board.

That’s when I stumbled on SiteBuildIt.

I spent about a week studying what they do and how they do it, and I was hooked.  I learned that if you build a site based on how humans search and how the search engines search, it will be found.

Don’t get me wrong – it’s a big project.  But week by week, the site grows and the business snowballs - I highly recommend it.

Learn how the SiteBuildIt system is built on how the Internet works (there are no accidents online).